Kellogg’s Expands European Headquarters

Kellogg’s decision to deepen its commitment to Ireland is a very welcome development...
The winning of the original investment in 2005 was of key strategic importance as it helped Ireland establish its reputation as a European Headquarter location for MNCs.

Barry O'Leary, CEO, IDA Ireland

Dublin, Friday 30th July 2010 – IDA Ireland CEO, Barry O’Leary welcomed the expansion of Kellogg’s European Headquarters in Swords, Co Dublin.  The company, which is the world’s leading supplier of ready-to-eat breakfast cereals, is creating 50 high value positions bringing total employment at the Dublin centre to 250.

Kellogg’s set up its European Headquarters in Dublin in 2005, with the support of IDA Ireland.  Kellogg’s Headquarters in Dublin includes service functions such as Marketing, Sales, Supply Chain Management, Legal, Finance, HR, Corporate Affairs and Nutrition. 

Welcoming today’s announcement IDA Ireland CEO Barry O’Leary said “Kellogg’s decision to deepen its commitment to Ireland is a very welcome development demonstrating that even in difficult economic times the positive experience of Foreign Investors in Ireland is such that they will continue to grow their businesses and enhance their strategic standing within their parent corporations. This announcement by a leading global brand like Kellogg’s in their European Headquarters is a significant vote of confidence in Ireland’s international reputation and standing as an excellent investment location.”

“The winning of the original investment in 2005 was of key strategic importance as it helped Ireland establish its reputation as a European Headquarter location for MNCs.”

He added “The company chose Ireland as its European base in 2005 over stiff competition from other locations. Ireland won the investment because we have the skills that the company needs to operate successfully in Europe, including a well educated workforce and a pro business environment.  On behalf of IDA, I look forward to working closely with Kellogg’s as it continues to develop its operations in Ireland.”

About Kellogg:
With 2009 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. The Company's brands include Kellogg's(R), Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R), Nutri-Grain(R), Rice Krispies(R), BearNaked(R), Morningstar Farms(R), Famous Amos(R), Special K(R), All-Bran(R), Frosted Mini-Wheats(R), Club(R) and Kashi(R). Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg Company web site at http://www.kelloggcompany.com.

For Further information:
IDA Ireland
Thomas McEvoy, Press Manager, Tel: 01 603 4255, Mob: 087 7426684
Gillian Kelly, Press Officer, Tel: 01 603 4190